Work · DTC case studies with real numbers

Real brands. Real budgets. Real results.

No glossy mockups or "award-winning concepts." Every case below shows the original problem, the creatives I delivered, and the measurable outcome — CTR, ROAS, revenue.

3.1× avg. ROAS after rework
+250% CTR uplift
40h avg. delivery
Case Study 01 Supplement Brand · $12K/mo ad spend
Before: Generic Product Photo
📱
Before
Generic product photo

Original ads: 0.8% CTR

After: UGC-style transformation
After
UGC-style transformation

New ads: 2.8% CTR (+250%)

The Problem

$12K/month on Meta ads with 0.8% CTR. ROAS stuck at 1.2× (losing money). Ads looked like stock photography — perfectly lit product shots that everyone scrolled past.

Timeline given: ASAP

The Solution

Five UGC-style creatives focused on transformation stories. Bold before/after visuals, real testimonial overlays, attention-grabbing first frame. Delivered in 40 hours.

2.8% CTR · 3.1× ROAS

Same $12K budget, tripled revenue. Winner still running 8 months later.

"We A/B tested these against our agency's creatives. Your ads beat theirs 4:1. Agency charged $8K for that batch, you charged $1,500. Do the math."

— CMO, Supplement DTC Brand ($150K/mo ad spend)

Case Study 02 Fashion Accessories · 48h Launch Rescue
TikTok ads
📹
TikTok Ads
6 variations

Vertical 9:16 format

IG Stories
📸
IG Stories
4 templates

Story + swipe-up

Email header
📧
Email Headers
Mobile + Desktop

Campaign banners

The Problem

Product launch in 3 days. Lead designer quit. Zero creatives ready. Client in panic, considering postponing launch.

The Solution

12 creative variations across TikTok, Instagram Stories and email — delivered in 36 hours (12 hours early).

$47K Week 1 Revenue

4.2× ROAS from paid traffic. Client scaled to $15K/day spend.

"You literally saved our launch. None of the three agencies we tried in 2 years delivered this fast or this good."

— Founder, Fashion Accessories Brand

Case Study 03 Home Goods · Black Friday Renders
Living Room render
🛋️
Living Room

3D render

Bedroom render
🛏️
Bedroom

3D render

Dining render
🍽️
Dining

3D render

Office render
🏡
Office

3D render

The Problem

Black Friday approaching. iPhone product photos looked unprofessional. Traditional photoshoot: $5K + 2 weeks.

The Solution

15 studio-quality 3D renders across 5 rooms. Zero photoshoot logistics. Delivered in 4 days.

189% ROAS

Best Black Friday in company history. Renders reused through Q1.

"These renders look better than our competitors' $10K photoshoots. Total cost: $2K and 4 days."

— Marketing Director, Home Goods DTC Brand

Want results like these for your brand?

Start with a low-risk $350 Creative Audit or jump straight into a package.